Music is your life.

Expert guidance.

GRAMMY winners and nominees, Recording Academy members, and industry pros offer real-life lessons you can put to work right away.

Strategies to grow your brand and business.

Artists and their teams reveal the secrets of connecting authentically and expanding globally.

FEATURING

Janelle Monáe

Jimmy Jam

Victoria Monét

TAUGHT BY

Joey Harris

Course: Building Your Audience for Music Professionals

Courses focused on your needs.

Learn how creativity and business come together with GRAMMY GO’s first two offerings. Only on Coursera.

With GRAMMY GO, you’ll learn from the people who are shaping the industry of tomorrow. Courses are designed to help you get where you want to go. Save time and money by focusing on what you need to know…now.

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FAQs

GRAMMY GO™ is the first creator-to-creator learning platform developed by the Recording Academy. It serves as a vibrant, diverse, and global community aimed at empowering the next generation of music professionals. This platform provides access to practical, up-to-the-moment coursework and content, featuring the wisdom and experience of GRAMMY winners and nominees, Recording Academy members, and seasoned industry professionals. GRAMMY GO’s debut learning products are now available on Coursera, offering an opportunity for anyone aspiring to build a future in the music industry to learn from those who are actively shaping the industry of tomorrow.

Yes, GRAMMY GO courses are available on Coursera. “Building Your Audience for Music Professionals” is available now. “Music Production: Crafting an Award-Worthy Song” is coming Summer 2024.

The “Building Your Audience for Music Professionals” course is led by Joey Harris, international music/marketing executive. It features renowned industry figures such as Jimmy Jam, a Rock & Roll Hall of Fame inductee and five-time GRAMMY winner; Janelle Monáe, a 10-time GRAMMY nominee; and Victoria Monét, a three-time GRAMMY winner. The upcoming course “Music Production: Crafting An Award-Worthy Song” will be taught by Carolyn Malachi, a Howard University professor and GRAMMY nominee. Featured guests include GRAMMY winner Cirkut, three-time GRAMMY winner Hit-Boy, celebrity vocal coach Stevie Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey Mason jr., and 15-time GRAMMY winner Judith Sherman.

No prior experience is required to join a GRAMMY GO course. These specializations are designed to accommodate individuals at various stages of their music career, whether you are just starting out or looking to deepen your expertise. The courses are particularly beneficial for emerging music producers, aspiring artists, technicians, managers, producers, promoters, and established industry professionals. The programs use a DAW-agnostic approach, which means they are accessible to learners regardless of the Digital Audio Workstation (DAW) they use, allowing everyone to fully participate and apply the lessons to any production environment.

The GRAMMY GO courses are available on Coursera through a subscription model priced at $50 per month. The complete specialization consists of three courses, which are designed to be completed over a three-month period with an estimated commitment of 10 hours per week. Consequently, the total cost for completing the entire specialization is approximately $150. This subscription not only gives you access to all three courses but also to a range of other resources and materials provided on the platform during your subscription period.

The GRAMMY GO specializations consist of three courses, each designed to be completed within a three-month period, with a weekly time commitment of approximately 10 hours.

Yes, GRAMMY GO courses are designed to fit your schedule, allowing you to learn at your own pace.

To participate in the GRAMMY GO courses, you will need a reliable internet connection to access the course materials on Coursera. Additionally, since the Music Production specialization is DAW-agnostic, you should have access to any Digital Audio Workstation (DAW) you are comfortable using to complete the practical components of the music courses. It’s also recommended to have a computer capable of running your chosen DAW smoothly, along with basic peripherals like headphones or speakers for audio production and analysis tasks.

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