Building Your Audience for Music Professionals

About this Class

The “Building Your Audience for Music Professionals” specialization, available exclusively on Coursera, offers a dynamic approach to learning about audience engagement and brand development in the evolving music industry. Over three months, participate in in-depth online courses taught by Joey Harris, an acclaimed international music and marketing executive and CEO of Joey Harris Inc. The program features insights from industry luminaries including Rock & Roll Hall of Fame inductee and five-time GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe, and three-time GRAMMY winner Victoria Monét. This specialization equips aspiring music professionals with the essential skills, knowledge, and confidence to effectively build and sustain a strong brand presence and loyal following.

Whether you are an aspiring musician, manager, or industry professional, this specialization is your stepping stone toward achieving greater success and recognition on your musical journey. In the dynamic and ever-evolving music industry, standing out and reaching a wider audience is essential for success. This trio of courses will provide a combination of practical insights, case studies, and authentic activities through which participants will learn how to craft a compelling brand identity, develop a strong multimedia presence, and implement marketing and promotional techniques to sustain and connect with their target audience and industry leaders.  

What You’ll Learn:

  • Brand and Visual Identity Creation: Master the art of articulating and designing your artistic identity to ensure your music resonates with your desired audience and stands out in the crowded marketplace.
  • Audience Engagement and Growth Strategies: Learn advanced techniques for not just reaching but deeply engaging your audience, turning passive listeners into active fans and brand advocates.
  • Digital and Traditional Media Mastery: Gain the skills to leverage both digital and traditional media platforms effectively, ensuring your music reaches your target audience.

Who It’s For:

This specialization is designed for anyone in the music industry looking to elevate their brand and connect deeply with their audience. It’s particularly beneficial for:

  • Emerging Music Artists: Looking to launch or refine their brand and engage a broader audience.
  • Aspiring Managers, Producers, and Promoters: Seeking to develop their skills in music promotion and artist branding.
  • Industry Professionals: Aiming to enhance their marketing strategies, networking capabilities, and industry resilience.

Earn a certificate that demonstrates your expertise
-3 course series
-Beginner level
-3 months at 3 hours a week

Learn from GRAMMY winners and nominees
-Flexible schedule
-Go at your own pace

Browse Chapter Plan

  • Brand Authenticity & Identity
  • Image & Branding Essentials
  • Audience Research Techniques
  • Mapping Audience Growth
  • Engaging Your Audience Effectively
  • Leveraging Media and Digital Platforms
  • Monitoring and Responding to Trends
  • Evaluating Your Presence
  • Leveraging the Industry to Build Your Audience
  • Collaborative Relationship Building
  • Cost-Effective Brand Promotion and Audience Growth
  • Resilience and Patience in Audience Growth

Meet Your Instructors and Featured Guests

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